The Furnace of Resurrection

A short brand film produced for William Grant & Sons Irish Brands Ltd to launch the home of Irish True: www.longliveirishtrue.com

The film documents “The transformation of the fake into something Ture”. Fans of the brand were asked to submit things the found to be fake or un-true. These submissions were then burnt in the furnace and in the process drawing charcoal was produced. The artist, Barry Jazz Finnegan, was then commissioned to produce a portrait with the charcoal.